Whether you're designing a sign from scratch, rebranding your business, or adding a new statement piece, color plays a major role in how customers perceive your brand. The colors you choose do more than help your sign get noticed. They also influence the emotions and impressions customers associate with your business long after their first interaction.
When planning a new construction project, most owners and developers focus on site plans, building design, utilities, and finishes. Signage is often pushed to the end of the project timeline. Unfortunately, that can lead to unnecessary delays, added costs, and missed opportunities.
Your storefront sign is often the first interaction a customer has with your business. Long before they visit your website, read reviews, or walk through your doors, they're making split-second judgments based on what they see from the street. In fact, according to research by FedEx Office, 76% of people have entered a store they’ve never visited before based solely on its signage.