- 08/25/2026 by Lauren Capolli
The Psychology of Sign Colors: How Color Influences Customer Perception
Whether you're designing a sign from scratch, rebranding your business, or adding a new statement piece, color plays a major role in how customers perceive your brand. The colors you choose do more than help your sign get noticed. They also influence the emotions and impressions customers associate with your business long after their first interaction.
Read More - 08/13/2026 by Lauren Capolli
The Critical Role of Signage in New Construction Projects
When planning a new construction project, most owners and developers focus on site plans, building design, utilities, and finishes. Signage is often pushed to the end of the project timeline. Unfortunately, that can lead to unnecessary delays, added costs, and missed opportunities.
Read More - 08/07/2026 by Lauren Capolli
Is Your Storefront Sign Costing You Customers? 6 Warning Signs to Look For
Your storefront sign is often the first interaction a customer has with your business. Long before they visit your website, read reviews, or walk through your doors, they're making split-second judgments based on what they see from the street. In fact, according to research by FedEx Office, 76% of people have entered a store they’ve never visited before based solely on its signage.
Read More - 04/22/2025 by Andrew Bacher
Outsourcing in the Sign Business: What It Means for Quality, Timelines, and Your Brand
Signage companies pivoting away from fabricating in-house and installing with their own crews has been on the rise for several years. Additionally, there are an increasing number of signage firms which do not self-perform any fabrication or installation themselves whatsoever. This has been a noticeable trend in the sign industry for some time now.
Read More - 11/06/2024 by Andrew Bacher
Have You Regionalized Your Sign Program Yet?
Can a single signage company handle your nationwide signage needs? Yes, many companies, including Pro Signs, are fully capable of managing this. But should you rely on just one sign provider when you have hundreds—or even thousands—of locations? Maybe, maybe not. Let’s dive into the factors you should consider.
Read More - 06/20/2024 by Vince Protesto
The Story of Pro Signs
The Beginning: During World War I, Robert, also known as Bob, entered the world in 1917. Growing up as one of seven children, he faced hardship early on. The Great Depression plunged his family into homelessness and hunger, forcing them to move from one place to another. At the age of 12, Bob moved into […]
Read More - 05/09/2024 by Vince Protesto
7 Benefits of LED Retrofitting
In today’s world, the right signage can make all the difference. One of the most innovative solutions transforming the signage world is LED retrofitting your signs. This service offers many benefits compared to traditional signage options, making them a smart investment for businesses looking to stand out and give their old sign a new upgrade. […]
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